Social Media Marketing & Management Course in the UAE
Social Media Marketing & Management is a 14-hour online live certificate course at Millennium Academy. It teaches business profile setup, content planning, audience growth, Meta advertising and basic analytics, with a workshop that builds a campaign and 30-day content calendar for a UAE business.
Practical skills to manage business social media accounts, create engaging content, grow audiences, run promotional campaigns and turn engagement into customer enquiries.
What's included
- 7 modules from platform fundamentals to performance reporting
- Business profiles on Facebook, Instagram and LinkedIn, plus Meta Business Suite
- Content strategy, calendars, carousels, stories, Reels and Canva basics
- Paid Facebook and Instagram campaigns with Meta Ads Manager
- 3-hour workshop: build a complete social media campaign for a UAE business
- Online live interactive classes
Is this course right for you?
This programme is built for professionals who recognise themselves below.
Business owners who want to manage their own accounts in-house.
Marketing and sales teams who want to sharpen content and campaigns.
Graduates and job seekers starting a career in social media.
Freelancers and creators who want to offer social media services.
Start-up and SME teams that need lean, measurable social media.
Career changers moving into a fast-growing field.
Why earn Social Media Marketing & Management?
Focused entirely on social media
Every module is about social media for business — from choosing platforms and setting up profiles to content, growth, ads and reporting.
Professional profiles on the platforms that matter
Learn to create and optimise Facebook pages, Instagram professional accounts and LinkedIn company pages, and manage them with Meta Business Suite.
Content you can actually publish
Work with content pillars and calendars, write captions and hashtags, create posts, carousels, stories and Reels, and use Canva basics while keeping the brand consistent.
From followers to enquiries
Organic growth strategies, community management, responding to enquiries, influencer marketing and social media lead generation are all covered.
Paid campaigns, explained
An introduction to Meta Ads Manager: campaign objectives, audience targeting, ad creatives, budgeting and lead generation campaigns.
A workshop for a UAE business
You finish with a business social media profile, strategy, 30-day content calendar, sample posts and designs, a Reel concept, a sample ad campaign and a basic performance report.
Full curriculum
We show the complete syllabus up front — nothing hidden behind a form.
Module 01 — Social Media Marketing Fundamentals
- Introduction to social media marketing
- Platform selection (Facebook, Instagram, LinkedIn, TikTok)
- Target audience and customer personas
- Competitor analysis
- Marketing objectives
Module 02 — Business Profile Setup & Management
- Creating and optimising business profiles
- Facebook pages and Instagram professional accounts
- LinkedIn company pages
- Meta Business Suite and account management
Module 03 — Content Strategy & Creation
- Content pillars and content calendars
- Writing captions and hashtags
- Creating posts, carousels and stories
- Reels and short-form videos
- Canva basics
- Brand consistency
Module 04 — Audience Growth & Engagement
- Organic growth strategies
- Community management and responding to enquiries
- Influencer marketing
- Building customer trust
- Social media lead generation
Module 05 — Social Media Advertising
- Introduction to Meta Ads Manager
- Facebook and Instagram advertising
- Campaign objectives and audience targeting
- Ad creatives and budgeting
- Lead generation campaigns
Module 06 — Analytics & Performance Reporting
- Reach, impressions and engagement
- Follower growth
- Clicks and conversions
- Social media insights and campaign performance
- Basic reporting
Module 07 — Practical Workshop: Build a Social Media Campaign
- Develop a social media strategy for a UAE business
- Optimise a business profile
- Create promotional posts and Reels
- Prepare a 30-day content calendar
- Design a sample advertisement
- Prepare a basic performance report
How you get certified
This is a practical, skills-based certificate course awarded by Millennium Academy, not a qualification from an external awarding body. In the workshop, each participant develops a business social media profile, a basic social media marketing strategy, a 30-day content calendar, sample promotional posts and creative designs, a Reel/video concept and caption, a sample Facebook/Instagram advertising campaign and a basic social media performance report.
- 14 hours across 7 modules
- Beginner to intermediate
- Online live interactive classes
- A 3-hour practical workshop building a complete social media campaign
- Professional Certificate from Millennium Academy
What you'll be able to do
- Select suitable social media platforms for different businesses
- Create and manage professional business profiles
- Plan and develop engaging social media content
- Apply strategies to grow audiences and generate enquiries
- Understand and plan paid social media campaigns
- Measure social media performance using basic analytics
Fees confirmed on a free consultation call
Your fee depends on the batch you join. We confirm exact fees and upcoming start dates on a free consultation call, with no obligation.
Social Media Marketing & Management — your questions answered
Business owners, marketing and sales teams, graduates and job seekers, freelancers and creators, start-up and SME teams, and career changers. It is pitched at beginner to intermediate level.
This 14-hour course is all about social media. The 26-hour Digital Marketing & Social Media Management programme covers social media in more depth and adds SEO, Google Ads, email and lead generation, and Google Analytics 4 reporting.
Platform selection covers Facebook, Instagram, LinkedIn and TikTok. Profile setup focuses on Facebook pages, Instagram professional accounts and LinkedIn company pages, managed with Meta Business Suite.
Yes. A 2-hour module introduces Meta Ads Manager for Facebook and Instagram, including objectives, targeting, creatives, budgeting and lead generation campaigns.
A business social media profile, a basic strategy, a 30-day content calendar, sample promotional posts and designs, a Reel or video concept and caption, a sample Facebook/Instagram ad campaign and a basic performance report — for a UAE business.
Yes, it is delivered through online live interactive classes.
Yes — a Professional Certificate from Millennium Academy.
Ready to explore Social Media Marketing & Management Course in the UAE?
Book a free consultation, or ask us for more details about this course.
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