Digital Marketing & Social Media Management Course in the UAE
Digital Marketing & Social Media Management is a 26-hour integrated programme at Millennium Academy covering strategy, social media, Meta and Google Ads, SEO, email and lead generation, and analytics. Beginner to intermediate learners finish with a complete marketing project for a UAE business.
Practical skills to plan and run integrated digital marketing campaigns, manage social media platforms, create engaging content, generate leads and measure performance — finishing with a complete marketing project for a selected business.
What's included
- 8 modules covering strategy, social media, paid ads, SEO, content, email and analytics
- Facebook, Instagram, LinkedIn, TikTok and YouTube marketing
- Paid campaigns on Meta Ads Manager and Google Ads
- SEO, local SEO and Google Business Profile
- Track results in Google Analytics 4 — cost per lead, ROAS and campaign KPIs
- 4-hour integrated workshop building a complete marketing plan for a UAE business
Is this course right for you?
This programme is built for professionals who recognise themselves below.
Business owners who want to promote their own business online, in-house.
Marketing and sales teams who want to sharpen campaigns and prove results.
Graduates and job seekers starting a career in digital marketing.
Freelancers and creators who want to offer social media and content services.
Start-up and SME teams that need lean, measurable marketing.
Career changers moving into a fast-growing field.
Why earn Digital Marketing & Social Media Management?
The whole digital marketing toolkit in one programme
Strategy, social media, Meta ads, SEO, Google Ads, content and email, lead generation and analytics are taught together, so you see how the channels work as one system.
A full social media foundation
Five hours cover Facebook, Instagram, LinkedIn, TikTok and YouTube: business profiles, Meta Business Suite, content pillars, calendars, Reels and community management.
Paid and organic visibility
Learn both sides: Meta Ads Manager campaigns and retargeting, plus Google Ads, SEO, local SEO and Google Business Profile.
Measure what works
Set campaign KPIs and report with Google Analytics 4, Google Search Console and social insights, including cost per lead and ROAS.
A portfolio-ready project
You finish with a strategy, personas, a 30-day content calendar, sample posts, an SEO plan, a sample Google Ads campaign and a lead-generation plan for a selected business.
Flexible ways to attend
Classes run online live and interactive, or offline, so you can choose the format that suits you.
Full curriculum
We show the complete syllabus up front — nothing hidden behind a form.
Module 01 — Digital Marketing Fundamentals & Strategy
- Introduction to digital marketing
- Traditional vs digital marketing
- Marketing objectives and the marketing mix
- Customer journey
- Target audience and personas
- Competitor analysis
- Branding and USP
Module 02 — Social Media Marketing & Platform Management
- Facebook, Instagram, LinkedIn, TikTok and YouTube marketing
- Creating and optimising business profiles
- Platform selection and Meta Business Suite
- Content strategy, content pillars and content calendars
- Captions, hashtags, stories, Reels and short-form videos
- Community management and organic audience growth
Module 03 — Social Media Advertising & Campaign Management
- Introduction to Meta Ads Manager
- Facebook and Instagram advertising
- Campaign objectives and audience targeting
- Ad creatives and budget planning
- Lead generation campaigns
- Retargeting and campaign optimisation
Module 04 — Website Marketing & Search Engine Optimisation (SEO)
- Website structure and landing pages
- Search engine fundamentals and search intent
- Keyword research
- On-page and off-page SEO
- Local SEO and Google Business Profile
- Website optimisation
Module 05 — Search Engine Marketing & Google Ads
- Introduction to Google Ads
- Search and display advertising
- Campaign setup and keyword targeting
- Ad copy
- Bidding strategies and audience targeting
- Budgeting and campaign optimisation
Module 06 — Content, Email & Lead Generation Marketing
- Content marketing strategy
- Blogs and articles
- Website and promotional copywriting
- Email campaigns and newsletters
- WhatsApp Business marketing
- Lead magnets and landing pages
- Sales funnels and CRM fundamentals
Module 07 — Digital Marketing Analytics & Performance Reporting
- Social media insights
- Google Analytics 4 and Google Search Console
- Reach, engagement and website traffic
- Conversion tracking and campaign KPIs
- Cost per lead and ROAS
- Performance reporting
Module 08 — Integrated Practical Marketing Workshop
- Develop a marketing strategy for a UAE business and prepare customer personas
- Create a social media content calendar and design social media creatives
- Plan a Meta advertising campaign
- Conduct keyword research and prepare a Google Ads campaign
- Develop a lead-generation plan
- Establish campaign KPIs and present the marketing plan
How you get certified
This is a practical, skills-based certificate programme awarded by Millennium Academy, not a qualification from an external awarding body. By the end you will have prepared a digital marketing strategy and customer persona, a professional social media business profile, a 30-day content calendar, sample promotional posts, carousels and Reels concepts, an SEO and keyword research plan, a sample Google Ads campaign and an email or WhatsApp lead-generation plan.
- 26 hours across 8 modules
- Beginner to intermediate
- Online live interactive classes or offline classes
- A 4-hour integrated practical workshop — a complete marketing project for a selected business
- Professional Certificate from Millennium Academy
What you'll be able to do
- Plan an integrated digital marketing strategy built on clear objectives, personas and competitor insight
- Set up and manage business profiles across Facebook, Instagram, LinkedIn, TikTok and YouTube
- Create content calendars, captions and short-form video concepts that grow an audience
- Launch and optimise paid campaigns using Meta Ads Manager and Google Ads
- Improve online visibility through on-page, off-page and local SEO
- Track KPIs in Google Analytics 4 and report results such as cost per lead and ROAS
Fees confirmed on a free consultation call
Your fee depends on the batch and format you choose — online live or offline. We confirm exact fees and upcoming start dates on a free consultation call, with no obligation.
Digital Marketing & Social Media Management — your questions answered
Business owners, marketing and sales teams, graduates and job seekers, freelancers and creators, start-up and SME teams, and career changers. It is pitched at beginner to intermediate level.
The 14-hour course focuses on social media only: profiles, content, audience growth, Meta ads and analytics. This 26-hour programme covers social media in depth and adds digital strategy, SEO, Google Ads, email and lead generation, and Google Analytics 4 reporting.
Yes. Module 3 covers Meta Ads Manager on Facebook and Instagram, and Module 5 covers Google Ads for Search and Display, including budgeting and optimisation.
AI is not the focus of this programme. If you want to use AI tools for content, visuals, video and automation, see our AI-Powered Marketing & Automation course.
A complete digital marketing project for a selected business: strategy and persona, social media profile, a 30-day content calendar, sample posts and Reels concepts, an SEO and keyword plan, a sample Google Ads campaign and an email or WhatsApp lead-generation plan.
Both options are offered: online live interactive classes and offline classes.
Yes — a Professional Certificate from Millennium Academy.
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